Meller kingsday

Limited edition orange sunglasses

26 april 2025

Mission & Vision

At Meller, we redefine eyewear by blending bold design with innovative technology, making high-quality sunglasses accessible to everyone. Inspired by urban trends and nature's vibrance. We craft stylish, sustainable, and functional eyewear that empowers individuals to see the world with confidence. Our mission is to protect your vision while wearing your style, because the right pair of sunglasses is more than an accessory: it's a statement.

We believe that looking good and feeling confident should be effortless, especially during the moments that matters the most. Whether it's a summer vacation, a festival, or a day out with friends, our sunglasses are designed to complement every adventure. With trend-driven designs and high-quality protection, we make sure young people can shine wherever they go.

Goals

Trend-Driven Innovation

Continuously design and launch stylish sunglasses that align with the latest fashion trends, ensuring young people always look their best during holidays, festivals, and vacations.

Quality & Protection

Provide high-quality lenses with UV protection, combining style with functionality to keep eyes safe in all environments.

Global Brand Presence

Expand our reach through strategic marketing, influencer collaborations, and strong online engagement to become a go-to brand for fashion-conscious youth worldwide.

Sustainability Commitment

Invest in eco-friendly materials and packaging to reduce our environmental footprint while maintaining premium quality and style.

Customer Experience

Build a strong community by interacting with our audience through social media, events, and exclusive product drops tailored to their lifestyle.

Seasonal & Event-Based Collections

Develop limited-edition sunglasses for key celebrations like summer vacations, festivals, and national holidays to keep our brand fresh and relevant.

VISITOR INFORMATION SHEET

Name of Event:
Meller x King's Day Pop-Up

Date & Time:
April 27th
From 11:00 AM to 6:00 PM

Location:
Vondelpark, Amsterdam

About the Event:
Further to our mission of combining stylish eyewear with cultural moments, Meller is excited to present an unforgettable Kingsday pop-up event. Join us for a day of color, creativity and cool

What to Expect:

Try on the latest Meller sunglasses collections
Get a free personalized lens cleaning kit with any purchase
Limited edition "Kingsday Orange" frames available exclusively at the event
Enjoy live DJ sets and orange-themed drinks
Free Meller tote bags for the first 100 visitors

Special Offer:
I am sure that you will be pleased to learn that all visitors receive a 15% discount on all purchases made at the event.

Entry:
Free for all ages – no ticket required

Getting There:
We recommend traveling by bike or public transport due to road closures during Kingsday.

Dress Code:
Celebrate in true Kingsday style! We kindly request all visitors to arrive in their most festive orange outfit. Whether it's a bold jacket, a funky hat, or a full-on orange look.

let's turn Vondelpark into a sea of sunshine!

Contact Us:
Should you need any further information, please email us at kingsday@meller.com.

We look forward to celebrating with you!
On behalf of the entire Meller team we thank you for taking the time to read this information sheet. We hope that we may continue to rely on your support and enthusiasm for Meller.