The Ultimate Launch of the Year

Get ready for an unforgettable experience as Meller launch its exclusive King's Day sunglasses in a pop-up event in the heart of Amsterdam. This isn't just a product launch; it's a royal version. The King Willem-Alexander himself is actually going to cut the ribbon, witness history as he puts on the first pair of these limited-edition orange shades!

Orange Everywhere –First off, it's going to be orange all around, lots of orange-inspired drinks. Yes, that means Aperol all day long! Expect a cozy atmosphere filled with colour, creativity, and an unmistakable King's Day energy.

Customize Your Own Sunglasses – You can even create your own pair entirely unique! Personalize your sunglasses with special designs and accessories. Whether you want to add a pop of colour or your initials, our customization station has got you covered.

Strike a Pose – Capture the moment in our King's Day photobooth and show off your festival-ready look. Snap a memory, strike your best pose, and share it with the world, because style like this deserves to be seen!

Insane Music Lineup –Get ready to dance with an amazing DJ lineup that will keep the energy high throughout the day. From house to techno, and everything in between, you'll be dancing from midday till night. The timetable will be revealed soon, stay tuned!

More than Just a Party

Meller's King's Day Pop-Up is more than just a launch event; it's a movement. It's about being bold, letting everything happen, and enjoying the freedom to express yourself. Whether you're a long-time Meller fan or discovering the brand for the first time, this is your chance to be part of something iconic.