Sponsor letter

Become our proud sponsor for the ultimate King's Day sunglasses

Dear sponsor,

King's Day is just around the corner and this year we are launching a unique pair of sunglasses in orange theme, the must have accessory for this amazing day! To make this launch a success, we are looking for an exclusive sponsor to help us and to bring this celebration to the top.

We are a young and ambitious team with a passion for fashion and innovation. Our sunglasses are not just a trendy addition to King's Day but also a symbol of sustainability and quality. Every year, a lot of people celebrate King's Day and orange accessories are a staple of the festivities. Partnering with us means gaining visibility among a enthusiastic audience eager to embrace new brands and trends.

Imagine all the people in orange are all connected to your brand through the fashion statement of the day. With your support, we can make these sunglasses the must have item of this day. Here is a unique opportunity to connect your brand with national pride, joy and an unforgettable experience.

Would you like to see your brand shine on the biggest national holiday in the Netherlands? Get in touch with us and let's make this King's Day unforgettable together!

Kind regards,

The team of Meller.

Sponsor letter to Aperol

Dear Aperol Team,

As King's Day approaches, we have an exciting opportunity for you to make this King's Day one to remember. This year, we are introducing a limited-edition line of orange sunglasses that are ideal for the occasion. This is going to be a spectacular event. With its recognizable orange brand, we believe Aperol would be the perfect partner to help us make this launch unforgettable.

Our team is made up of creative and passionate individuals who believe in the power of fashion to bring people together. These sunglasses are not just an accessory; they are a symbol of the joy and energy that define King's Day. With your support, we can turn this launch into an essential part of the celebration, giving your brand the opportunity to shine in front of thousands of people.

Orange is the color of King's Day, so orange accessories are a must. Imagine the impact of seeing your logo proudly associated with the most iconic color of the day. From the streets of Amsterdam to the parties all over the Netherlands, this partnership would connect Aperol with our broad target group across the country. It's a chance to align your brand with national pride, excitement, and the unforgettable memories that come with the biggest celebration of the year.

We would love to discuss how we can make this King's Day truly special together. We look forward to hearing from you and creating something extraordinary.

Best regards,
The team of Meller

Press release 

Meller launches sustainable sunglasses collection: modern, responsible and ready for summer

• Barcelona, May 4, 2025

Dutch brand Meller has just unveiled its latest collection of sunglasses:

Eco Essentials. The new line puts sustainability at the front, without compromising on style. Targeting a generation that values both aesthetics and impact.

The collection shows eight designed models, crafted from recycled PET plastic. Each sunglass is leightweight, durable and fitted with UV400 lenses for maximum protection against the highest sum exposure. With a timeless and minimalist design, the sunglasses complement both urban style and perfect summer look.

"We see a clear shift in what customers care about" says Amber Koot, PR Manager at Meller. "Design is the key, but sustainability is increasingly non negotiable. With Eco Essentials, we show that being responsible can also look great"

Each pair comes in eco-friendly packaging, including organic cotton cases. Meller also offsets the carbon footprint of all shipments and partners with international initiatives focused on reforestation and ocean cleanup.

With Eco Essentials, Meller takes another step toward the broader mission of making fashion become more conscious and accessible. The collection is available now at www.mellerbrand.com, with prices starting from €35.

About Meller

Founded in 2014 in the Netherlands, Meller is a lifestyle brand known or contemporary sunglasses, watches and blue light glasses. With a strong focus on design and sustainability. Meller is now active in over 30 countries wordwide.

Perss contact:
Amber Koot
PR & Communications – Meller
press@mellerbrand.com
+34 602 123 456
Instagram: @meller
Website: www.mellerbrand.com

Final e-mail to sponsors 

Subject: Final Checklist before the Kingsday Pop-up Event

Dear sponsors,

We hope this message finds you well. With just one day to go until the Meller Kingsday pop-up event, we are excited to turn our vision for Kingsday into an unforgettable experience are truly grateful for your support.

Further to our previous conversations, please find below a final checklist to ensure everything is in place for tomorrow:

Sponsor Checklist:

• Please ensure all branded materials (banners, flyers, etc) are delivered to the Vondelpark location before 10:30 AM.
• If you have any more questions about the materials provided by us, please make sure to ask before 5 PM today so we can ensure everything is taken care of.
• Please confirm the name of your representative who will be present at the event.
• We would be grateful if you could share their contact details in case we need to coordinate on the day.

We would appreciate your urgent attention on any missing details, so we can deliver a smooth and successful experience together.

Should you need any further information, feel free to contact me directly via email or phone.

Thank you for taking the time to support this special edition of King's Day.
We look forward to seeing your brand shine tomorrow!

Warm regards,
The Meller Team
kingsday@meller.com
www.meller.com